Facebook has launched its own version of Tik-Tok “Lasso”
In an attempt to increase its popularity among teens, Facebook has launched its video/lip synching app Lassso. Lasso lets users create fun, short videos designed to compete with TikTok, the viral 15-second video app that recently merged with Musical.ly.
The app allows users to create video clips with a lip sync feature. The app also includes video editing tools and also provides the flexibility to add music and text much like the immensely popular Chinese app Tiktok. Tiktok is a venture by Chinese firm ByteDance Technology which had acquired the Musical.ly app in 2017.
Over the past few years, Facebook has seen a decline in popularity amongst the teenagers. In 2014, about 71% of teenagers said that they use Facebook, while this dipped sharply to 50 % till 2018. Therefore, this is a company’s bid to save and multiply their user base which apparently is observing a decline over the last couple of years.
Andy Huang, product manager at Facebook announced the launch of Lasso on Twitter which was retweeted by Bowen Pan, the product manager for Lasso.
“Lasso is a new standalone app for short-form, entertaining videos — from comedy to beauty to fitness and more. We’re excited about the potential here, and we’ll be gathering feedback from people and creators,” Facebook was quoted as saying. Lasso lets you shoot up to 15-second long videos (no uploads allowed) and overlay popular songs. Much like Instagram there are recommended videos along with popular hashtags, however, uploads are not allowed.
Where to Get The app :
Lasso is available on iOS and Android, and users can log in using Facebook or Instagram. They can share their videos from Lasso to their Facebook Stories, with the ability to share to Instagram Stories coming soon. All profiles and videos on Lasso are public.
You can download the app from here: