Social Media As a Historical Research in Years Coming

Social media is taking the world by storm. Over the past decade and a half, over 5% of adult members are reported using social media. Up today, the number has skyrocketed to 70%, with more users getting younger and younger.

There has been a massive growth in the number of users who use Facebook, Twitter, Snapchat, Instagram, and other social media platforms. The time spent on these platforms can directly impact the quality of lives, especially when it comes to our psychological well-being.

As social media users continue to grow, the question is, “how can it effectively leverage social networks to improve the experience that people will look back on in years to come?”

Furthermore, technology is ever-changing, and with it, people tend to adopt new changes. The use of computers and smartphones has fueled social media use since 2012. On the other hand, the companies are striving to develop effective strategies to bring better social media engagement.

1. Social Media and Politics

In the USA, reports indicate that about one of the five adults uses social media to get their political news. The study also indicates that people who get their political news from social media are less likely to be well informed than those who get it from other sources. When compared to other media platforms, social media tends to influence political campaigns at a high rate. Companies are foreseeing the importance of using social media to market their products and generate huge income. Investors are going to want to watch their SNAP earnings each day and see how it grows.

Social media plays a significant role in electoral politics. It encourages influential social organizations while allowing people to communicate more freely.

2. Social Media and Society

Nearly half of the world’s population is on Facebook. This includes teens and adults. In the USA, about 80% of the people are active on this platform. Social media has become a powerful tool of interaction among many people.

When people interact together and share views, one does not feel alone. Meeting another in social media means doing things together like, creating publications, memes, and many more. So without social media, visibility among people will be decreased by far.

Social media plays a vital role in increasing awareness when it comes to societal issues. Nowadays, people are more fond of using social media platforms to express their problems without engaging actively in real life. It seems like immediate support from the comfort of your home.

3. Social Media and Commerce

Around these years and age, nearly all organizations want to get in touch with their customers through social media. Companies are foreseeing the importance of using social media to market their products and generate huge income.

Most of the companies today have realized that social media helps to stimulate demand and create excellent insights. According to research, implementing social media within the organization can enhance sharing of knowledge among workers. In doing so, it means improving the success of the business. Engaging in social media technologies also helps an organization with effective interaction, which will result in more top-skilled employees.

4. Social Media, Training, and Development

Did you know the most employable candidates acquire skills and knowledge using social media techniques?

A survey conducted in 2020 by OnePoll indicated that 65% of trainees believe that social media plays a vital role in a part of their new normal. Google, Twitter, Facebook, and other blogs have become useful learning tools in several schools and colleges. It is also worth mentioning that social media has enhanced long-distance online learning for many institutions.

5. Social Media and World of Work

Social media has a significant effect when it comes to hiring and recruitment. For instance, the Linkedln platform is a perfect destination for anyone seeking a job. It allows users to create their brands and market them. Reports show that about 19% of company managers recruit workers based on the information displayed on social media platforms. Also, about 70% of employers have adopted using social media platforms when looking for potential employees.

6. Social Media on Relationships

Social media also plays a vital role by encouraging friendship. So, you can interact, share ideas and create a personal bond.

As technology continues to grow, platforms such as Twitter, Facebook, Instagram, and others will make it possible to access information without a sweat. According to research, a story shared via the web has a lower life expectancy than those shared through social media. No wonder billions of people consider using social media. All in all, it’s safe to say that the world will be a slower place without the presence of social media.

Garima Tomar

Senior Software Development Analyst at an IT firm

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