In the bustling world of fashion, where labels often come with hefty price tags, some Indian brands stand out for their exceptional combination of affordability and high quality. While international names dominate conversations at parties and gatherings, a slew of homegrown brands are quietly making a mark with their stylish offerings.
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Established in 1973, Pepe Jeans has evolved into an iconic clothing brand with a stellar reputation for high-quality products since 1993. Renowned for its classic yet contemporary style, Pepe Jeans offers an extensive range of men’s and women’s clothing, including t-shirts, jeans, shirts, and jackets. The brand’s progress is attributed to its commitment to producing stylish, elegant, comfortable, and durable clothing for individuals of all ages. With reasonable prices, Pepe Jeans ensures that fashion enthusiasts get a good quality product without breaking the bank.
Founded in 1975 by John Bissell, FabIndia is a well-known clothing brand that celebrates the diverse traditional crafts of India. Initially focusing on handwoven and hand-printed fabric garments, FabIndia has expanded its product range to include organic foods, personal care products, and handcrafted jewellery. The brand offers complete ethnic wear for women, men, and kids, along with soft furnishings and other lifestyle products. FabIndia’s dedication to creating quality goods at affordable prices has earned it a global presence, with exports to over 40 countries across five continents.
Known for its vibrant and chic ethnic wear, Biba has become a go-to brand for those seeking affordable yet stylish traditional attire. Their collection showcases beautiful designs in various colours, catering to different tastes. With a price range of ₹1000 – ₹7000, Biba offers an array of products, including Anarkali suits, palazzo sets, lehengas, dresses, and kurtas.
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Aurelia specialises in ethnic wear crafted with meticulous attention to detail. The brand’s collection seamlessly blends traditional and contemporary designs, offering a range of kurtas, palazzos, salwar suits, dupattas, and ethnic bottoms at a price range of ₹600 – ₹4000.
A product of Oswal Woolen Mills LTD, Monte Carlo focuses on woollen apparel for both men and women. Although they have yet to venture into the global market, Monte Carlo boasts a significant market share in the branded woollenwear segment. With a starting price for sweaters at ₹1800, the brand plans to expand its reach internationally in the coming years.
Inspired by King Louis Philippe, Louis Philippe is a premier brand of men’s apparel launched in India in 1989. Owned by Madura Fashion and Lifestyle, the brand epitomises Indian excellence in men’s fashion with a nod to history.
This one requires no presentation. Bragging an overall fan base, H&M conveys the most popular trend at in excess of 40 distinct stores in India. The brand has all that you might potentially list under closet fundamentals. Further, it likewise offers an immense assortment of exercise centers and dynamic wear and spotlights on making feasible and modern design. This makes it the go-to mark for everybody out there.
The roots of this ethnic brand lie in Jaipur. Skilled craftsmen and artisans were invited and were made to settle in this city. Just like in their tradition, Anokhi maintains a sincere and transparent relationship with its craftsmen and employees. It has more than 200 stores in India and abroad. Their designs have a base of Indian handicraft and tradition mixed with a little contemporary touch.
Starting price for Kurtis: 1500/- INR (Approx)
It is one of the premium, high-end leather accessories and home furnishings brands. They have the finest leather products painstakingly processed – and the most premium Italian fittings. Because of this, they are proudly endorsing their products with a lifetime service warranty. From belts to handbags, their iconic designs and style reflect luxury and class.
Starting price for handbags: 3000/- INR (Approx)
This brand has the most fashionable and amazing denim. Leaving brands like Lee and Levis, Flying Machine is actually flying and giving some serious competition to other brands in this segment.
Starting price for denim: 2500/- INR (Approx)
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Allen Solly describes their clothes as ‘Friday dressing’, or chic office wear. It is a subsidiary of the Aditya Birla Group and licensed under Madura Garments, so yeah, all those trousers, shirts, and wallets are made right here.
In a world where international brands often take the spotlight, these Indian brands are proving that one can achieve a fashionable look without the need for expensive imports. With world-class manufacturing quality, niche designs, and a touch of quirkiness, and affordability, these ‘Made in India’ brands are becoming the savvy shopper’s choice, demonstrating that style and affordability can coexist seamlessly.